Gummed Networks (The Gum Performance)
Keyvan Paydar
It may well be that chewing gum establishes some specific nonchalance, invisible in the mouth, ruminating, with many variations of form, ephemeral in its symbiosis with saliva. I deal with the chemistry associated with magenta in the form of gummed networks. Magenta, wich was used as the colour of standard chewing gum already before manipulative advertising psychologists noticed the effectiveness of this colour for stategic marketing.
Video Mapping and Installation with Yasaman Hasani
Fotos by Andreas Vormayr, Alexandra Gschiel & infograz.at
http://offenerbetrieb.mur.at/
Keyvan Paydar
It may well be that chewing gum establishes some specific nonchalance, invisible in the mouth, ruminating, with many variations of form, ephemeral in its symbiosis with saliva. I deal with the chemistry associated with magenta in the form of gummed networks. Magenta, wich was used as the colour of standard chewing gum already before manipulative advertising psychologists noticed the effectiveness of this colour for stategic marketing.
Video Mapping and Installation with Yasaman Hasani
Fotos by Andreas Vormayr, Alexandra Gschiel & infograz.at
http://offenerbetrieb.mur.at/
