... with technology influencing our decisions and even shaping our behaviour. This is having a huge impact on just about every aspect of society, from businesses to governments, education, the list is endless. The world as we knew it and the world we need to get to know have never been so far apart. This is particularly relevant in the production industry, as companies competitively race to digitalise their products and factories to achieve ‘Industry 4.0 status’. But what can we do about it and how can we master our digital minds?